All of the tweeting, posting, blogging and sharing by Formula 1 fans amounted to less than one-tenth of the data generated by the race cars they were watching. According to AT&T, race teams at the U.S. Grand Prix collected over 243 terabytes of data from hundreds of sensors mounted in engines, chassis, tires, and dozens of other places in their cars. Formula 1 has become a data-driven sport, with drivers taking a back seat to the science of big data. Is driver-less racing in our future, followed shortly thereafter by spectator-less racing?